Elise is a director of Measurement & Impact at Caribou, where she leads teams and programs to use evidence-based approaches to craft resilient measurement systems, embrace complexity and conduct meaningful measurement. She supports Caribou programs, and clients understand the needs of small businesses and measure their transition to new digital technologies. Leading the development of theSmall BusinessEvidence Map, she has developed a keen understanding of how small businesses interact with AI, the risks and barriers to wider uptake.