Lucy Mills, Ready Sport Global, IOC

Topic: AI in Sport for Social Impac

AI in Sport for Social Impact Sport often reflects deeper inequalities in society, in access, visibility, and funding. The more resources a team or federation has, the better their chances of success. READY believes AI can help change that, but only if it is implemented with care, intention, and equity at its core. READY's AI division is dedicated to helping sports organizations move from AI curiosity to AI adoption. To date, READY has delivered AI training to over 3,000 sport industry professionals, including many in NGOs and grassroots sport, and has delivered AI readiness and integration in different sports and countries.

This session will explore how READY is using AI to support the parts of the sports ecosystem that are often underfunded but critical to social impact. Through case studies from the IOC’s Olympism365 Innovation Hub and other international sport for social impact projects that her company is working with, Lucy will share how AI is being used across the to support athletes and organizations and what the potential is to level the playing field.